My approach: Three lenses to support product development
By diving deep into user insights and product usability, I turn real needs into innovative concepts, intuitive interactions, and meaningful experiences — always with a strategy for growth. Here are three lenses that I use to help you in developing your product or service.
Research
Gather insights from users, buyers and other stakeholders that drive your strategy.
Design
Create tangible solutions on various levels of detail that support your business goals.
Strategy
Align your team on user needs, business goals and how to learn and deliver faster.
Read down below more about each lens
Research
Gather insights from users, buyers and other stakeholders that drive your strategy.
- Understand users and journeys
Uncover opportunities by researching the goals, behaviors, challenges and needs of users and other stakeholders. - Test (prototypes of) products and services
Learn about problems and opportunities in product-market fit, usability and experience by testing with real (potential) users. - Review usability & process
Quickly get an overview of top-level usability issues in your product or service. Or learn how to leverage user needs in your development process.
Design
Create tangible solutions on various levels of detail that support your business goals.
- Create concepts & prototypes
Turn your impact idea into an interactive and compelling concept for e.g. investment pitches, research or audits. - Design interactions & interfaces
Design the functions, structure, interactions and appearance of your product - while making it as intuitive as possible. - Design services
Design an end-to-end experience of the service you are offering - ensuring that all interactions, processes, and touchpoints work together seamlessly.
Strategy
Align your team on user needs, business goals and take action to learn and deliver faster.
- Align team, objectives & plan ahead
Bridge your current position and your objective through engaging workshops and hands-on coaching that help move forward. - Kickstart your next move & reach for the stars
Breakthrough ideas and unlock creative solutions with a Design Sprint, co-creation session or a workshop. - Optimize collaboration
Build the right thing, the right way by cutting waste. Define and adopt a workflow that enables you and external partners to deliver faster with higher quality.
My approach
I support organizations in creating a better world through User Experience Design and Strategy.
I do this by developing an understanding of your target group by user research, translating your vision into compelling concepts, designing intuitive (web)apps, and supporting your product development strategy.
This creates meaningful (digital) interactions with your users, decreases support costs and increases customer satisfaction, which result in a valuable competitive advantage and increased market share.
I do this by developing an understanding of your target group by user research, translating your vision into compelling concepts, designing intuitive (web)apps, and supporting your product development strategy.
This creates meaningful (digital) interactions with your users, decreases support costs and increases customer satisfaction, which result in a valuable competitive advantage and increased market share.
- 15 years of experience
- Holistic perspective
- Driven by meaningful impact
- Support from idea to launch & beyond
I combine these three lenses in a continuous loop
Research helps us understand the world, while design lets us shape it. By combining research, strategy, and design, you unlock a powerful, ongoing cycle of progress. It fuels clarity of the present and vision for the future. Embracing this mindset allows you to successfully navigate uncertainty and move forward with purpose.
That’s how UX drives impact.
That’s how UX drives impact.